Last edited by Nikotaur
Tuesday, April 21, 2020 | History

1 edition of Adaptive marketing found in the catalog.

Adaptive marketing

Norm Johnston

Adaptive marketing

leveraging real-time data to become a more competitive and successful company

by Norm Johnston

  • 158 Want to read
  • 32 Currently reading

Published .
Written in English

    Subjects:
  • Marketing,
  • Internet marketing,
  • Data processes

  • Edition Notes

    Includes bibliographical references (pages 213-219) and index.

    StatementNorm Johnston
    Classifications
    LC ClassificationsHF5415.1265 .J64 2015
    The Physical Object
    Paginationxii, 225 pages
    Number of Pages225
    ID Numbers
    Open LibraryOL27199811M
    ISBN 101137462922
    ISBN 109781137462923
    LC Control Number2015012373
    OCLC/WorldCa906027974

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The adaptive market hypothesis, as proposed by Andrew Lo, is an attempt to reconcile economic theories based on the efficient market hypothesis (which implies that markets are efficient) with behavioral economics, by applying the principles of evolution to financial interactions: competition, adaptation and natural selection.

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Published by Palgrave MacMillan, the book provides insight into the world’s most successful adaptive companies and their strategies, using real-life examples. I have been creating tons of adapted books this year. Some of them I have written myself, such as my environmental print Fast Food book or the Shark Hygiene book.

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